Did You Know...

A good web site is only as effective as it's underlying tools?

I've used each of these techniques myself, and only offer you proven methods, unlike most web designers or marketing firms.

Many sites use some of these techniques, haphazardly. Using the right combination correctly can boost your sales exponentially.

Oh yeah, not only that, but using automation technology, you can actually reduce the time you put in to your business, while watching sales grow.

Newsletter (Automated lead gathering)

Nowadays, it can take a great amount of advertising and promotional effort to attract visitors to your site. The cost can be significant. So, you want to ensure that these interested prospects don't leave without either buying, or leaving their email address so you can capture a sale later.

One of the biggest secrets to internet marking is that (shhh!) most visitors surf the net to research and learn about something, not to buy. Of course if you know how to get these interested surfers to your site, using the techniques I teach and employ, you will convert many of them to sales. All with zero sales pressure.

Having a mailing list, or newsletter, is one of the most effective ways to capture people on the fence, and sell to them later, thus recapturing ad money that would normally be wasted.

I recommend a fully automated approach, and work with you, the business owner to develop a list of benefits you could provide in a newsletter that will attract a person to opt in to your mailing list.

Once it's set up, your job is easy. Spend about 30 minutes per month drafting a short email using a format that I'll provide you with. Simply hit 'send' to send to your growing list, and watch the orders as they start to roll in. This method can also keep existing customers in the loop about new products, discounts, specials, close-outs, or even new ways to use your products/services that might spark a light bulb and push them over the fence to finally buy from you. I'll show you what's worked for me, and what hasn't, so you can save time and just focus on what works.

It costs 600% more to get a customer to make a purchase decision the first time, as opposed to subsequently. Capitalize on this!

Repetition builds sales. It takes an average of at least 5 impressions to convert a prospect into a customer. Most businesses pay for each of these impressions. Gain a 600% savings in ad costs by only paying for the first impression. I show you how, and set up all the technology for you, so you needn't worry.

Sequential Autoresponders

I don't know about you, but for me, I'm awful at keeping track of prospects and methodically following up with each of them at periodic intervals. Yes, I've tried using my Franklin planner, Outlook and even Act, which are all great systems. However, it still takes constant, manual vigilance and being very organized all the time. All it takes is a busy week for this system to fall hopelessly behind. Can you relate? I can't tell you how much business I've lost just by letting leads 'fall through the cracks'.

Enter some of the most advanced technology to hit the web ever. You may not have even heard about yet, the good news is your competition probably hasn't, either. It's called the sequential autoresponder, and can boost sales exponentially, by fully automating the process of repeatedly following up with your prospects... and making it look like you are totally on top of things (which is optional when using it).